Coin-OP Advertising
You know the drill. Create a few trailers. Spend a millions on tv spots. Make sure your talent takes the obligatory promotion circuit (The Tonight Show, Oprah, Ellen, Good Morning America, etc). Compile a “killer” soundtrack of contemporary artists so that the “kids” can identify. Make a half-hearted effort of a video game to take advantage of the passionate fan base that will fall in love with your story and characters. Be sure to have your 10-foot poster plastered all over every theater in America.
You know the drill, that’s how you promote a movie. Spend upwards of 1/3 of the entire production cost, and the viewers will come. It’s just about automatic.
Is it?
That was the old recipe for movie success. But with today’s multi-attentional audience, you need to surround your viewers where they would most likely be. Be it the web, radio, tv and of course, the movie theater.
There is a new paradigm to making a movie successful. Snakes on a Plane created buzz, but no box-office bang. Today’s movie going audience has more choices than those of yesteryear, and to ignore that would be a critical mistake in plotting out a smart strategy to reach your viewers.
This is what sets apart the Whisper Project. While achieving a high-level of production, the project endeavors to create mindshare awareness of the film through various channels. This updated approach to reaching the viewing audience will be successful not because of money, but because of smart thinking, and leveraging the talent of all involved in the most effective way.
Tags: advertising, audience, fans, film, formula, marketing, promotion, and strategy
